Heard that a few times over the weekend? Over the past few months? Past few years?
You're not alone. It's hard not to get caught up in a minutes-long news cycle that can never quite scratch the itch of our ever-shortening collective attention span.
In no other time across human history have we been more aware, at all times, of all problems across the globe. It’s overwhelming. We can’t solve all the problems, nor do we have the time or energy to understand all the nuance. However, you aren’t helpless.
Even small, conscious tweaks in our everyday lives can collectively have a profound impact on our personal health and well-being, as well as the lives of others around the planet.
One of the most powerful tools we have is our purchase power. Where we decide to put our money has significant direct and indirect effects, and coffee is a perfect example.
By buying responsibly sourced coffee, you’re directly supporting better livelihoods for farm families, and signaling to the market that sustainable farm practices are important and worth paying more to support. Conversely, choosing to buy cheap coffee perpetuates cost and corner cutting, typically at the expense of farmers, ecosystems, and your health.
We started Better Grounds to help maximize the positive impact of your coffee purchase, so that you can enjoy your morning cup with a clear conscience and one less thing to worry about.
Your choices matter, and your coffee matters.